Technology hires driving the market: Technology companies have been crucial in coronavirus responses, as they partner with retailers and first responders to help streamline supply chains and increase data and analytics processes. Shelter-in-place and working from home has had a significant impact on consumer companies, which has negatively impacted consumer CMO opportunities. However, at the height of the pandemic, between April and June this year, that number jumped to 80 percent, as more companies looked externally for new skills to adapt to rapidly-changing consumer behavior.Ĭonsumer hires in freefall: The consumer industry accounted for 41 percent of the marketing leadership turnover in the first half of 2020, an 11-percentage point decrease from the same time period in 2019, where more than half of all marketing moves came from the consumer industry. Seventy-five percent of publicly reported chief marketing officer appointments in H1 2020 were external hires, a slight decrease over the same period last year. ![]() Even in a crisis, CMO appointments remain predominantly external.This is a five percentage point increase from the same period last year. Continuing the trend we had seen in H2 2019 – where 51 percent of marketing moves were female – the first half of 2020 saw 53 percent of marketing appointments go to female candidates. The percent of tech marketing moves versus all other moves has more than doubled, from 13 percent of all moves in H1 2019 to 27 percent of all moves in H1 2020. Not surprisingly, this pandemic has given the technology sector a boost, accounting for more than a quarter of all marketing moves in the first six months of 2020, with 65 new marketers hired into technology companies in the past 6 months. In total, there were 243 publicly announced executive moves, up from 214 in the second half of 2019 and marking a continued climb since 2018. The first half of 2020 saw a record number of marketing moves. More marketers have moved jobs during this crisis.Solé most recently was chief marketing officer at Sprint. WeWork has appointed Roger Solé as chief marketing officer. Diezhandino most recently was global category director –Scotch & Reserve Brands at the company. Giglio most recently was senior vice president, worldwide go-to-market & sales - Digital Media at Adobe.ĭiageo has appointed Cristina Diezhandino as chief marketing officer. Arnold most recently was global head of growth, Chrome OS at Google.ĭocuSign has appointed Rob Giglio as chief marketing officer. ![]() Kimberly-Clark has appointed Zena Arnold as chief digital & marketing officer.
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